The Icon Maternity Dress - Black
Regular price $269.00
Unit price per
- The wrapping tie design is comfortable and flattering throughout each week of pregnancy and beyond, allowing you to customise your fit as you grow
- Made from soft Flowy 100% Tencel 170GMS
- Shoulder ties to create your perfect fit throughout pregnancy and beyond
- Concealed feeding zips for longevity postpartum
- Flattering to a postpartum body
- Bra friendly straps
- Sustainable fabrication, ethically made in Melbourne
Designed for you to wear as soon as your clothes become snug... to carry you through to your final days of your pregnancy, throw it on for your trip home from hospital and feel comfortable in it postpartum. Feeding friendly and still flattering to a post baby body
Simple enough for casual, elegant enough for an occasion and comfortable enough for lounging and travelling in - It's the kind of style you can dress up or down. Sneakers, boots, sandals and heels if you please, all complement this dress. In winter add a leather jacket, cardigan or blazer for warmth. Layer with a long sleeve top and tights. This dress will be your go to. It will become iconic in your pregnancy. Years later you will remember your pregnancy and think of yourself growing your babe wrapped in this dress.
Designed from one mother to another, to be loved and worn, washed and only sometimes ironed.... and worn again straight away. To be lovingly loaned to a friend, and returned for future babes... and loaned again. People speak of conscious design and slow fashion... this is that... and so much more.
This is the dress I wanted for myself for my second pregnancy. I sewed the first sample myself in the early days of my pregnancy, I tested and wore... then tweaked tested and wore some more. I loved it, and received so many comments, I just had to bring it to life for other mothers. For those of us that don’t feel like a body con dress is for them in pregnancy or for those looking for a more diverse option. For those that want practicality, comfort and function... this dress is for you!
Thoughtfully designed in Bendigo and made only 150kms away in Melbourne. Carefully packed without plastic, in compostable satchels and dispatched to you.
The dress is fitted to your bust/back area, and loose through the remainder, with the wrap to cinch it in. Choose your size to suit your bust/back size, don’t be concerned about your hips... or bump size
See the size guide below to help you choose your perfect fit
Our beautiful model Dora pictured in the studio with brown hair is 33 weeks pregnant here, she usually wears a size 10 and her bust is 89cm she is wearing the Small/Medium
The stunning Aimee is pictured on location in Darwin is her bust is 93cm, bra size 12D and she is wearing the Small/Medium, she is 172cm tall
Stephanie picture in the studio with blonde hair is 29 weeks and usually wears a 10-12 and a 12c bra. She’s wearing the SM
Tencel is a sustainable fibre, it does not hand any stretch, but hangs flatteringly over your body.
At 170gsm it is light enough to be comfortable in summer, thick enough to flatter your curves. It's breathable and more resistant to wrinkles than other fabric types
Sustainability + Responsibility
We use Lenzing® tencel, a renewable and biodegradable fibre made using wood pulp from sustainably managed forests. Our Lenzing® tencel is sourced from Forest Stewardship Council (FSC) forests. It is a sustainably managed resource and produced within a closed loop. This closed loop production process saves resources and recycles 99% of the chemicals use. To grow the trees for tencel uses less farmland and water than cotton. At the end of it's life cycle tencel is fully biodegradable and compostable.
Ethically made in Melbourne
Shipped in biodegradable satchels with recycled tissue and tags.
Circular fashion - we would hate to think your Toots ends up in landfill (though it will decompose!) Should no longer need your Toots apparel, and you not have anyone to gift it onto, email us for a return satchel and we shall donate it to women in need in our local Bendigo community
Following these simple steps will prolong the life of your garment
BEST WASHED IN A COLD OR TEPID MACHINE WASH ON DELICATE CYCLE OR ON ITS OWN
WITH ANY ZIPS OR STUDS DONE UP
SHAKE VIGOROUSLY AND HANG ON A HANGER TO MINIMISE CREASING.
TO MAINTAIN YOUR GARMENTS ORIGINAL COLOUR WE
RECOMMEND DRYING YOUR GARMENT INSIDE YOUR HOME AWAY FROM DIRECT SUNLIGHT, OR IF LINE DRYING OUTSIDE,
DRY IN THE SHADE
IRON IF YOU PLEASE
Shipping, Returns and Warranty
Orders are usually dispatched within 5 business days, often less. If you need it urgently please reach out and we will do our best to get it out quicker.
Currently all Australian orders over $49 ship for free.
For international shipping rate and more detailed shipping information please click here.
We warranty bags and accessories for 12 months for products used under normal conditions and for the purpose intended. It doesn’t apply to normal wear and tear, misuse or accidents. Failure to follow the guidelines on our warranty would be considered misuse.
We stand behind our apparel products with a 120 day guarantee of our workmanship and materials for more details click here
For detailed information about our warranty and leather care please click here.
We know that it can be daunting shopping online, and are happy to offer a return within 30 days of receiving your bag. We offer a full refund, return postage is at customers expense. Please note that around holidays such as Christmas and Mothers Day we are happy to provide extended returns to allow for gifting. Just let us know when you order that it's a gift if you will need more than 30 days.
For specific information about returns and exchanges please click here.
This dress is so comfy!
It washes well, doesn't need ironing and it fits well at every point in the motherhood journey.
This dress was an absolutely perfect option as a bridesmaid dress where the whole bridal party was at different points in their pregnancy. We all felt great and looked great.
I’ve been loving how well the dress fits over my growing bump and how easy it is going to be to breastfeed in, such a versatile dress I can glam up in or throw on with sneakers!
I’m currently 21 weeks pregnant and pre-pregnancy size 6. I was worried the S/M would be too baggy but it fits and adjusts so beautifully to my changing body. I bought this dress to wear as a bridesmaid in October (tick of approval from the bride!) so my only challenge is trying not to wear it to death before then! Looks killer with heels and oh-so-cool with sneakers. I can already tell it is still going to fit perfectly for the rest of my pregnancy and I’m also looking forward to wearing it for feeding during the hot Australian summer. A beautiful investment and thoughtful design. Thank you Emma.
I Brought this dress to wear to wedding. I love that everything is adjustable so I can tie it to fit my changing body. This will be a dress I can wear to many occasions for years and years to come.